The Kitchens Group


	Kitchens on poll modeling: "Usually polls are different because their samples are different." ______________________________________ Kitchens academic paper: "A critical analysis of NCPAC's strategies in key 1980 races: A third party negative campaign" ______________________________________ Kitchens Poll from 2009: Three-quarters of Floridians support Gov. Charlie Crist's $536 million bid to buy farmland from U.S. Sugar Corp. for Everglades restoration. ______________________________________ Kitchens from 2008: "The voters very clearly made a distinction between the performance of President George Bush and the performance of Gov. Jeb Bush." ______________________________________ Kitchens included in Louisiana crime analysis (PDF link) ______________________________________ Kitchens interviewed in Florida Trend ______________________________________ Kitchens in 2006: "The Clintons are the rock stars of the Democratic Party."

Discovering Persuasive Messages with Affordable Pre-Trial Focus Groups

"A jury consists of 12 persons chosen to decide who has a better lawyer." –-- Robert Frost

The better lawyer is the one with the most persuasive message. Pre-trial focus groups and Internet jury surveys help you develop that persuasive message. In this "sound bite" era where the average listener's attention span is limited between 1-20 minutes, pre-trial focus groups can identify memorable catch phrases and other micro-scripts which can sum up the overarching theme of a case. Legal focus groups allow attorneys to listen to "real people," your potential jurors, as they actually discuss elements of your case, at an affordable price to your client.

Pre-trial jury research helps you:

• Identify a compelling theme for the case which resonates with a potential jury.

• Discover a micro-script or "catch phrase" to help sum up the main theme of the case. Focus groups are fertile ground for memorable sound bites.

• Listen to how "real people," like your potential jurors, actually talk about the issues. Language used in the discussion groups can be incorporated into the trial presentation.

• Select a jury with confidence. The demographic analysis provided by legal focus groups can aid in the jury selection process.

• Discover strengths and weaknesses of the case. Which arguments prospective jurors find most and least convincing.

• Determine if a change of venue is needed. Are their biases among potential jurors which could adversely impact your case?

• Act as a reality check for your client who may have unrealistic expectations about their case.

When considering what is at stake in the courtroom, conducting pre-trial focus groups only makes sense. And, they can be half the cost of mock trials. Internet jury surveys provide the quantitative data about what persuades jurors.