The Kitchens Group


	Kitchens on poll modeling: "Usually polls are different because their samples are different." ______________________________________ Kitchens academic paper: "A critical analysis of NCPAC's strategies in key 1980 races: A third party negative campaign" ______________________________________ Kitchens Poll from 2009: Three-quarters of Floridians support Gov. Charlie Crist's $536 million bid to buy farmland from U.S. Sugar Corp. for Everglades restoration. ______________________________________ Kitchens from 2008: "The voters very clearly made a distinction between the performance of President George Bush and the performance of Gov. Jeb Bush." ______________________________________ Kitchens included in Louisiana crime analysis (PDF link) ______________________________________ Kitchens interviewed in Florida Trend ______________________________________ Kitchens in 2006: "The Clintons are the rock stars of the Democratic Party."

The Kitchens Group has conducted market research for a variety of national and international corporations, governmental entities, and not-for-profit organizations. We employ a wide range of research techniques including random sample surveys, targeted demographic surveys, focus groups, Internet surveys, and in-depth interviews.

The Kitchens Group ensures the best results for our clients by using proven research methods that produce useful marketing and advertising strategies. Our market research is affordable to mid-size and small businesses to keep them competitive in the marketplace.

The Kitchens Group Approach

The Kitchens Group works with advertising agencies, companies and not-for-profits to expand their markets and improve their image by analyzing the "four P's" of the organization.

PENETRATION

Since consumers are hit with 2000 messages a day, getting your target audience's attention in the new age of multiple media is harder than ever before. At The Kitchens Group, we assess how well known you and what your organization's image is compared to your competitors.

Measurements include the level of positive feelings toward your organization, perceived product or service quality, value of the product or service, and the impressions from former customers. The answers determine positioning in the marketplace.

PERSUASION

Word choice is critical in developing persuasive messages. The Kitchens Group's semantic test helps you develop clear compelling messages using word cues resonating with consumers in different age categories, geographic regions and gender groups. This research can help determine which words should be included in advertising and marketing messages.

Successful persuasion is also reliant up a central and compelling message, or the "micro-script." Companies often try to attract customers with 10 great messages, when all that is needed is one compelling and memorable one. The Kitchens Group will test a number of messages and then provide the strongest message for expanding the market share.

POPULATION

With hundreds of television channels, the Internet and related social media, old communication methods may no longer be effective. Some organizations are then tempted to try all of them, which usually proves to be inefficient and costly. The Kitchens Group can determine how people in a targeted market group are getting information, which allows for better use of advertising dollars and an overall cost/effective marketing program. For some organizations, this information can suggest new ways to communicate using social media techniques.

PROBLEMS

The Kitchens Group is often retained when an unexpected problem occurs, such as a sudden increase in consumer complaints, a sudden decrease in sales, or a specific incident that gives the organization negative publicity. We quickly assess the scope and cause of the problems, best counter messages, and work with the advertising agency and internal organization members to address the problem.